blind – Janger Marketing

January 9, 2013 by Michael Janger 0 comments

Crossing The Upper East Side

As a resident of New York’s Upper East Side, I was very surprised to read Monday’s article on DNAInfo.com about local opposition to the installation of audible signals for the blind at Upper East Side street corners. While the article, also on Gothamist, pushes unflattering local stereotypes about my neighborhood, and the New York Post’s article is littered with awful puns, the more relevant discussion is why anyone here on the Upper East Side would be bothered about noise at traffic intersections.

March 29, 2012 by Michael Janger 0 comments

Blind Man Hops Into Car, Drives Himself To Taco Bell

Google posted a fascinating video of Steve Mahan, who is blind, driving to Taco Bell on his own, using Google’s pioneering self-driving technology. (It is captioned for the deaf, and audio-described for the blind.)

February 27, 2012 by Michael Janger 0 comments

Blind Film Critic Demonstrates How To Withdraw Money from ATM (Video)

The Blind Film Critic – best known for his critiques of popular movies from his perspective – demonstrates in a video how he withdraws $400 from a Bank of America ATM.

February 22, 2012 by Michael Janger 0 comments

Blind Entrepreneurs: Should Their Businesses Be Protected by Law?

This week, I came across two articles on my feed that illustrated the friction between two overlapping approaches in the disability market: protecting people with disabilities by law, and encouraging people with disabilities to be independent and work for themselves.

February 21, 2012 by Michael Janger 0 comments

Texting Without Bumping into Someone

A texting app for the blind, developed for the iPhone, could have an unintended safety benefit for the rest of us who keep walking into other people while sending messages.

February 2, 2012 by Michael Janger 1 comment

Is the Kindle Fire Accessible For the Blind? Not Yet.

An article published this week in About.com Disability by Charlotte Gerber, a person with a disability, provided an informative overview of the Kindle Fire as an “accessibility device for the disabled.” However, the glaring weakness in the About.com review is that it does not address significant accessibility issues for blind and low-vision readers.

January 30, 2012 by Michael Janger 0 comments

Would The Blind Be Pinterested? An Interesting New Search Tool For The Disability Market

Pinterest is redefining the Internet search experience, and delivers new and lucrative opportunities for businesses to advertise their products and measure consumer attitudes toward these products. From the perspective of someone who writes about marketing and business opportunities in the disabilities market, what does Pinterest mean for people with disabilities?

June 13, 2011 by Michael Janger 0 comments

VoKnow: Enabling The Blind And Elderly To Hear The News On Their Smartphones

VoKnow is a mobile app for the iPhone, iPad and Android which converts published news content from the Internet into audio format, and then reads the content out loud to the listener — a time saver for busy people on the go, and a lifesaver for those with motion sickness and, as it turns out, those with blindness or vision problems.

March 7, 2011 by Michael Janger 0 comments

Touching A Face on Facebook

With 500 million users and growing, Facebook has become a powerful social networking and advertising tool. Yet, for the world’s blind and visually-impaired, Facebook’s rich multi-media platform presents a challenge.

March 4, 2011 by Michael Janger 0 comments

Eye Tracking, Revisited

Yesterday, I posted an article on my blog about software which tracks an user’s eyes as they look at websites on a computer browser. Incredible as it may seem, the capability of a webcam to track eye movements may have gotten cheaper and more widely available. Earlier this week, Lenovo, a leading PC computer maker, debuted a laptop prototype that gives users the ability to control the computer with his or her eyes.