Baby boomers

John Anderson asked this rhetorical question today on, “Are the Oscars stuck in the past?” Is it because the Oscars were not forward-thinking, as Anderson suggested, or that Hollywood is merely responding to a trend that is already evident in political discourse: the growing impact of the baby boomer generation as it gets older?

Read More Oscars: Stuck in the Past, Or Back to the Future

As 2011 winds down, it will be remembered as the year the baby boomers turned 65 for the first time, become officially eligible for Social Security next year, and increasingly experience the challenges of an aging body. Long a marketer’s dream by virtue of their sheer size, baby boomers will redefine yet another demographic: the mature consumer.

Read More Baby Boomers: The New Disability Market