Pinterest is redefining the Internet search experience, and delivers new and lucrative opportunities for businesses to advertise their products and measure consumer attitudes toward these products. From the perspective of someone who writes about marketing and business opportunities in the disabilities market, what does Pinterest mean for people with disabilities?Read More Would The Blind Be Pinterested? An Interesting New Search Tool For The Disability Market
Advertising is a powerful medium that influences and redefines culture. Be more inclusive of people with disabilities in advertisements, and this market will not only be culturally engaged, but motivated to contribute with their wallets. Businesses that recognize this early on reap the rewards of including this large demographic – and remain competitive in an U.S. economy that will be weighed down by the pressures of increased Social Security payouts, higher health care expenses, and changing preferences of an increasingly older country.Read More Using Advertising To Engage, Not Alienate, Consumers With Disabilities
At the end of the first full workweek of 2012 (last week was a four-day workweek in case anyone noticed), I reviewed the articles on the disability market I came across over the holiday break, and thought I’d share some of the more interesting ones.Read More DrumBeat Roundup: January 13, 2012
With yesterday’s announcement by Amazon of the new Kindle Fire e-book reader, and the upcoming rollout of the iPhone 5 and iOS 5 by Apple, we are moving inexorably toward a world dominated by mobile technologies. What does the widespread adoption of the mobile Web mean for people with disabilities (PwDs), who already deal with accessibility issues on the desktop Web? A provocative article recently posted by Firefox co-creator Joe Hewitt about the potential demise of the open Web got me thinking.Read More The Mobile Web Is Firing On All Cylinders: Can PwDs Catch Up?
In my latest article for Abledbody.com, I write about the potential of GPS devices for the deaf based on technology that provides tactile feedback, without the use of difficult-to-hear voice prompts common on current GPS devices. To read the article, click here!Read More Abledbody.com: A Steering Wheel With Ideas Of Its Own
After passing in the Senate last week, the 21st Century Communications and Video Accessibility Act, which will improve access to mobile content for the deaf and blind communities, will soon become law. This means deaf consumers can now watch closed-captioned shows and movies on the Web on their PC or mobile devices. Before, closed-captions were…Read More Abledbody.com: The 21st Century Communications and Video Accessibility Act
On Saturday, May 15, the State University of New York in Orange County (SUNY Orange) hosted its first annual Hudson Valley Assistive Technology Expo. Over 60 exhibits and vendors advertised their services and products. Headlining the expo was a keynote speech by Dr. Nancy Sulla of IDECORP (an expert on Universal Design for Learning), special screenings…Read More Abledbody.com: SUNY-Orange’s Assistive Technology Expo