An article in this week’s Bloomberg BusinessWeek on health care jobs makes an interesting case for businesses – which have traditionally focused on younger generations – to continue marketing to baby boomers as they have always done since the 1940s.Read More The Great Health Care Jobs Boom of 2012
An article published this week in About.com Disability by Charlotte Gerber, a person with a disability, provided an informative overview of the Kindle Fire as an “accessibility device for the disabled.” However, the glaring weakness in the About.com review is that it does not address significant accessibility issues for blind and low-vision readers.Read More Is the Kindle Fire Accessible For the Blind? Not Yet.
Pinterest is redefining the Internet search experience, and delivers new and lucrative opportunities for businesses to advertise their products and measure consumer attitudes toward these products. From the perspective of someone who writes about marketing and business opportunities in the disabilities market, what does Pinterest mean for people with disabilities?Read More Would The Blind Be Pinterested? An Interesting New Search Tool For The Disability Market
Advertising is a powerful medium that influences and redefines culture. Be more inclusive of people with disabilities in advertisements, and this market will not only be culturally engaged, but motivated to contribute with their wallets. Businesses that recognize this early on reap the rewards of including this large demographic – and remain competitive in an U.S. economy that will be weighed down by the pressures of increased Social Security payouts, higher health care expenses, and changing preferences of an increasingly older country.Read More Using Advertising To Engage, Not Alienate, Consumers With Disabilities
In advertising, the inclusion of people with disabilities is a double-edged sword: is it intended to highlight the disability, or the person, or both? If the disability is highlighted, it is usually because the business is selling products that accommodate the disability. For companies that do not directly sell to people with disabilities, utilizing a person with a disability in an advertisement is a delicate exercise that may backfire.Read More Hey, That Limb Is Missing! Debunking Disability Stereotypes In Advertising
At the end of the first full workweek of 2012 (last week was a four-day workweek in case anyone noticed), I reviewed the articles on the disability market I came across over the holiday break, and thought I’d share some of the more interesting ones.Read More DrumBeat Roundup: January 13, 2012
As 2011 winds down, it will be remembered as the year the baby boomers turned 65 for the first time, become officially eligible for Social Security next year, and increasingly experience the challenges of an aging body. Long a marketer’s dream by virtue of their sheer size, baby boomers will redefine yet another demographic: the mature consumer.Read More Baby Boomers: The New Disability Market
Disability issues have undergone dramatic changes in the last several decades, and sociologists have attempted to frame these changes in the context of two well-known models of disability: the medical model and the social model. Yet, given the issues that consumers with disabilities deal with on a daily basis, these models do a poor job of communicating the economic value of the disability market to businesses. A different model, the economic model of disability, tries to bridge the two popular models and reframes the disability market in terms that better explain the disability market to businesses.Read More The Economic Model of Disability: A Powerful Framework for Business Decisions
In mid-September, I wondered aloud on Facebook and other online forums about the Mashable article on the upcoming fall season of Bravo’s Top Chef, which will for the first time include Web episodes in its storyline. Will the webisodes, like the on-air episodes, be captioned by Bravo? In time for tonight’s Top Chef Texas premiere comes great news from Bravo: Top Chef Texas’ broadcast and online programming will be closed captioned.Read More Bravo, Bravo: “Top Chef Texas” Webisodes Will Be Captioned
With yesterday’s announcement by Amazon of the new Kindle Fire e-book reader, and the upcoming rollout of the iPhone 5 and iOS 5 by Apple, we are moving inexorably toward a world dominated by mobile technologies. What does the widespread adoption of the mobile Web mean for people with disabilities (PwDs), who already deal with accessibility issues on the desktop Web? A provocative article recently posted by Firefox co-creator Joe Hewitt about the potential demise of the open Web got me thinking.Read More The Mobile Web Is Firing On All Cylinders: Can PwDs Catch Up?