Michael Janger's Blog

After my last blog post on incorporating the input of consumers with disabilities in development of innovative products, I came across this timely and very detailed article: Autonomous driving is here, and it’s going to change everything. Self-driving cars will eventually displace manual driving, and as in the 1920s when “horseless carriages” hit the roads,…

Read More Self-Driving Cars and People with Disabilities

My wife recently sent me a link to this provocatively appealing Indiegogo crowdfunding project, named Titan Note. According to its developers, Titan Note listens to what is being said in a lecture or meeting, and take notes for you. Besides the obvious benefits to anyone of not missing out on lectures and speeches, a deaf student or…

Read More Awesome Cool New Stuff…If It Works

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As a resident of New York’s Upper East Side, I was very surprised to read Monday’s article on DNAInfo.com about local opposition to the installation of audible signals for the blind at Upper East Side street corners. While the article, also on Gothamist, pushes unflattering local stereotypes about my neighborhood, and the New York Post’s article is littered with awful puns, the more relevant discussion is why anyone here on the Upper East Side would be bothered about noise at traffic intersections.

Read More Crossing The Upper East Side

Sometimes, when people think of accessibility, they picture wheelchair ramps running up side entrances of buildings, on-board lifts on public buses, and large toilet stalls in many public bathrooms. If these features are usable only by a person with a disability, the wider community does not typically appreciate the value of inclusion for this person. If everyone else also uses this accessibility feature, it has two dramatic effects: it increases the market reach for the business that sells and markets this product, and increases awareness of the economic and cultural value of the disability market.

Read More Access For People Without (Yes, Without) Disabilities

As data about customers and their markets become plentiful and more easily available, Marketing ROI is becoming an increasingly popular tool for assessing the ability of companies to connect with their customers through advertising and brand-building. While Marketing ROI is not the perfect solution to the ever present problem of accurately measuring the impact of advertising campaigns on future sales, it gives marketers and advertisers a certain level of rigor in their evaluation of advertisements.

Read More Marketing ROI: Advertising Effectively to Consumers with Disabilities