This isn’t about high fashion. It’s about athletes with missing legs, and how they keep fit and active with well-designed prosthetic legs and sneakers made by Nike and a leading prosthetics company, Össur. BBC News posted a story about Nike’s commitment to developing running soles for Össur’s prosthetic legs that can stand up to the rigors of running. Taken together, Nike and Össur’s products merge into a beautiful, clean design that also makes a fashion statement.
The most compelling passage in BBC’s article:
For the sportswear companies, there is also the attraction of a big and growing market, and possibly a positive image from being seen to “help” the disabled community.
“We’re the largest visible minority consumer group in North America,” says Kimberley Barreda, an adventure sports enthusiast and double above-knee amputee from Montana.
“We spend $770bn a year.
“I wish companies would turn down the glow of the self-manufactured halo and just admit they have discovered a ridiculously huge untapped market, and they would love a piece of it.”
A different article, from Smart Planet, delves into further detail about Nike’s sole and Össur’s prosthetic.